E-Commerce Research

Market Studies & Insights

Data-driven research on e-commerce pricing, competitor behavior, and market trends.

Latest research briefs

Research Brief

China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online

Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.

Jan 21, 2026

All briefs

Research Brief

China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online

Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.

Jan 21, 2026

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