Market Studies & Insights
Data-driven research on e-commerce pricing, competitor behavior, and market trends.
Latest research briefs
EU online shopping adoption 2014–2024: from 59% to 77% of internet users (Eurostat)
Eurostat data shows the share of EU internet users buying online rose from 59% (2014) to 77% (2024). Country split + implications for competitor price monitoring.
EU online shopping statistics 2024: 77% of internet users bought online (Eurostat)
Eurostat reports that 77% of EU internet users (age 16–74) bought or ordered goods/services online in 2024, up from 59% in 2014. Key countries, age groups, and what it means for e-commerce.
Cross-border e-commerce is rising in 2024: your competitors aren’t just local anymore
EU Commission data shows cross-border buying jumped in 2024: 35% bought from another EU country and 27% from outside the EU. What it changes for competitor price tracking.
EU Consumer Scoreboard 2025: online shoppers are 60% more likely to report problems
EU Commission data (2025 Scoreboard) shows a persistent gap: online purchases trigger significantly more problems than offline shopping. What to track to reduce price & promo risk.
All briefs
EU online shopping adoption 2014–2024: from 59% to 77% of internet users (Eurostat)
Eurostat data shows the share of EU internet users buying online rose from 59% (2014) to 77% (2024). Country split + implications for competitor price monitoring.
EU online shopping statistics 2024: 77% of internet users bought online (Eurostat)
Eurostat reports that 77% of EU internet users (age 16–74) bought or ordered goods/services online in 2024, up from 59% in 2014. Key countries, age groups, and what it means for e-commerce.
Cross-border e-commerce is rising in 2024: your competitors aren’t just local anymore
EU Commission data shows cross-border buying jumped in 2024: 35% bought from another EU country and 27% from outside the EU. What it changes for competitor price tracking.
EU Consumer Scoreboard 2025: online shoppers are 60% more likely to report problems
EU Commission data (2025 Scoreboard) shows a persistent gap: online purchases trigger significantly more problems than offline shopping. What to track to reduce price & promo risk.
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