Market Studies & Insights
Data-driven research on e-commerce pricing, competitor behavior, and market trends.
Latest research briefs
China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online
Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.
EU influencer sweep 2024: 97% posted ads, only 1 in 5 disclosed them properly
An EU-wide CPC sweep screened 576 influencers. Nearly all posted commercial content, but only ~20% consistently disclosed ads. Why this matters for pricing & promo intelligence.
US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US
A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.
Study: Price volatility basics in EU e-commerce
A practical framework for measuring price volatility and promo cycles across competitor webshops.
All briefs
China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online
Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.
EU influencer sweep 2024: 97% posted ads, only 1 in 5 disclosed them properly
An EU-wide CPC sweep screened 576 influencers. Nearly all posted commercial content, but only ~20% consistently disclosed ads. Why this matters for pricing & promo intelligence.
US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US
A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.
Study: Price volatility basics in EU e-commerce
A practical framework for measuring price volatility and promo cycles across competitor webshops.
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