E-Commerce Research

Market Studies & Insights

Data-driven research on e-commerce pricing, competitor behavior, and market trends.

Latest research briefs

Research Brief

US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US

A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.

Jan 21, 2026

All briefs

Research Brief

US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US

A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.

Jan 21, 2026

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