Break-even ROAS calculator
Compute break-even ROAS from margin and variable costs. Useful for paid ads decisions when prices move.
Break-even ROAS Calculator
Average order value (AOV)
Revenue per order on average.
Currency
Used for formatting outputs.
Conversion rate (%)
Sessions → purchases. Used to estimate max CPC.
Gross margin (%)
Gross margin before marketing costs.
Fees (%)
Payment + platform fees as a percentage of revenue.
Return / refund rate (%)
Approximate share of orders refunded.
Effective contribution margin
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Break-even ROAS
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Max CPA (break-even)
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Max CPC (break-even)
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Quick overview
When competitors drop prices, your ROAS thresholds change. Calculate break-even ROAS in seconds.
How to use it
- Enter selling price and cost.
- Add variable costs (fees, shipping).
- See break-even ROAS and CPA.
Why it matters
- Keeps acquisition profitable.
- Prevents scaling losing campaigns after price drops.
- Connects pricing and marketing decisions.
Trackabl helps you spot competitor pressure early—so you can adjust ads and pricing before margins collapse.
If you need this often: let Trackabl automate it.
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