Price elasticity simulator
Model how demand, revenue, and profit might change when you adjust price. Useful for scenario planning.
Price Elasticity Simulator
Base price
Current/reference price.
Base demand
Expected units sold at the base price.
Elasticity
Usually negative. Example: -1.5
Currency
Used for formatting outputs.
Unit cost (optional)
If set, the simulator also estimates profit.
Uses a simple power-law demand model: demand = baseDemand × (price/basePrice)^elasticity.
Scenario table (±20%)
Price
€15.99
Demand
139.8
Revenue
€2,234.95
Profit
€2,234.95
Price
€17.99
Demand
117.1
Revenue
€2,107.13
Profit
€2,107.13
Price
€19.99
Demand
100.0
Revenue
€1,999.00
Profit
€1,999.00
Price
€21.99
Demand
86.7
Revenue
€1,905.97
Profit
€1,905.97
Price
€23.99
Demand
76.1
Revenue
€1,824.83
Profit
€1,824.83
Best revenue: €15.99 · Best profit: €15.99
Quick overview
Small price moves can have outsized effects. This simulator helps you explore “what if” scenarios around price changes using an elasticity assumption.
How to use it
- Enter a base price and base demand.
- Set an elasticity value (usually negative).
- Optionally add unit cost to estimate profit.
Why it matters
- Adds structure to pricing experiments.
- Helps communicate trade-offs (volume vs margin).
- Great for pre-launch and promo planning.
Trackabl shows you what competitors did and when. Pair that with this simulator to decide your response.
If you need this often: let Trackabl automate it.
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