Market Studies & Insights
Data-driven research on e-commerce pricing, competitor behavior, and market trends.
Latest research briefs
China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online
Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.
ECB’s Daily Price Dataset: millions of web-scraped prices show why ‘effective price’ beats sticker price
Eurosystem research is building daily web-scraped price datasets (DPD/PRISMA) with millions of observations across major euro-area retailers. For competitive pricing, this proves you need landed price, promos, and availability — not only a single number.
US e-commerce hit ~16% of retail in 2025 while online prices kept falling
U.S. Census data puts e-commerce at ~16% of retail sales in 2025, while Adobe’s Digital Price Index reported online prices down 2.9% YoY in Oct 2024 (26 straight months of YoY declines). What this combination implies for competitor price tracking.
US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US
A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.
Cross-border e-commerce is rising in 2024: your competitors aren’t just local anymore
EU Commission data shows cross-border buying jumped in 2024: 35% bought from another EU country and 27% from outside the EU. What it changes for competitor price tracking.
All briefs
China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online
Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.
ECB’s Daily Price Dataset: millions of web-scraped prices show why ‘effective price’ beats sticker price
Eurosystem research is building daily web-scraped price datasets (DPD/PRISMA) with millions of observations across major euro-area retailers. For competitive pricing, this proves you need landed price, promos, and availability — not only a single number.
US e-commerce hit ~16% of retail in 2025 while online prices kept falling
U.S. Census data puts e-commerce at ~16% of retail sales in 2025, while Adobe’s Digital Price Index reported online prices down 2.9% YoY in Oct 2024 (26 straight months of YoY declines). What this combination implies for competitor price tracking.
US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US
A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.
Cross-border e-commerce is rising in 2024: your competitors aren’t just local anymore
EU Commission data shows cross-border buying jumped in 2024: 35% bought from another EU country and 27% from outside the EU. What it changes for competitor price tracking.
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