E-Commerce Research

Market Studies & Insights

Data-driven research on e-commerce pricing, competitor behavior, and market trends.

Latest research briefs

Research Brief

US e-commerce hit ~16% of retail in 2025 while online prices kept falling

U.S. Census data puts e-commerce at ~16% of retail sales in 2025, while Adobe’s Digital Price Index reported online prices down 2.9% YoY in Oct 2024 (26 straight months of YoY declines). What this combination implies for competitor price tracking.

Jan 21, 2026

All briefs

Research Brief

US e-commerce hit ~16% of retail in 2025 while online prices kept falling

U.S. Census data puts e-commerce at ~16% of retail sales in 2025, while Adobe’s Digital Price Index reported online prices down 2.9% YoY in Oct 2024 (26 straight months of YoY declines). What this combination implies for competitor price tracking.

Jan 21, 2026

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