Market Studies & Insights
Data-driven research on e-commerce pricing, competitor behavior, and market trends.
Latest research briefs
US e-commerce hit ~16% of retail in 2025 while online prices kept falling
U.S. Census data puts e-commerce at ~16% of retail sales in 2025, while Adobe’s Digital Price Index reported online prices down 2.9% YoY in Oct 2024 (26 straight months of YoY declines). What this combination implies for competitor price tracking.
US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US
A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.
All briefs
US e-commerce hit ~16% of retail in 2025 while online prices kept falling
U.S. Census data puts e-commerce at ~16% of retail sales in 2025, while Adobe’s Digital Price Index reported online prices down 2.9% YoY in Oct 2024 (26 straight months of YoY declines). What this combination implies for competitor price tracking.
US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US
A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.
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